Gluten Freedom - Simply Soft Sourdough Campaign Pitch

Based on a client briefing, for this assignment we had to write a strategy document that will satisfy the client brief, make this as relevant to the specific target audience (or audiences) for the brand as possible, and follow a set of strategic steps in order to create the best possible campaign strategy. Our client was Gluten Freedom (Venerdi), and the product was their new range of Simply Soft Sourdough bread.

Here is our Creative Pitch:

Gluten Freedom Creative Pitch.pdf

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