ART DIRECTION
& COPYWRITING

Advertising and Brand Creativity was one of the majors of my Bachelor of Communications at AUT. I have always admired creativity in advertising and I really love the challenge of tackling client objectives and providing the best possible work to suit their needs.

Trade Me - VI$ION was one of two entries my creative partner Amie and I submitted to the 2023 Axis Awards. This entry won first place overall in the AXIS Student Challenge presented by Google. The brief for this challenge was to come up with an idea that uses Google technology and/real estate to express a brand that is currently a client of a NZ brand's purpose in an innovative way

The Warehouse - Tiny Tailor was one of two entries my creative partner Amie and I submitted to the 2023 Axis Awards. This entry was one of four finalists in the AXIS Student Challenge presented by Google. The brief for this challenge was to come up with an idea that uses Google technology and/real estate to express a brand that is currently a client of a NZ brand's purpose in an innovative way.

Bose Wave - was my Innovative Project, which acted as part of my final portfolio. The brief was: Come up with an idea for a brand that uses smart technology in an innovative way. This could raise brand awareness, provide a new service or highlight a specific product.

Canon - Quality Moments was my Proactive Project, which acted as part of my final portfolio. The brief was: Develop a proactive concept to demonstrate your strategic, conceptual or graft savviness. You can use any medium. This can be a campaign, or a single execution, but it must effectively communicate your idea.

As part of our Industry Practice Studio, my classmate Georgia and I were tasked with coming up with 3 sets of insights, ideas, and executions to promote Levis' Commuter Jeans.

AVIS - Don't Bother was a personal project I had set for myself when pulling together my final portfolio. I noticed almost every advertisement for car rentals focussed on the marvellous destinations you can find while exploring foreign countries in a rental, but not the chaotic and frustrating situations you can encounter with its alternative, public transport.